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The Signs of a Poor Quality Web Traffic
It is essential to note that the majority of businesses understand the importance of search when it comes to attracting people to their website. You should also know that having a lot of people visiting your site does not mean a lot when they are not the right people. Besides, it will be worse when you have invested in the quality website, sorted SEO, written quality content but you cannot manage to sell. One good thing is that we have very many signs that will tell you that your traffic quality is poor and you need to make some changes. Here are some of the points that will help you to learn more info about poor quality traffic.
The first thing is time spent on your site. Like when someone arrives on your homepage and leaves without looking deeper into your site, it will mean that they are not the right customers. You find that this is something that you can look into further through analytical categories such as bounce rate, time spent on your site and the average number of page views. But don’t rule out the possibility that there is a reason why this might be happening. For instance, your messaging might be off, or your site does not explain itself properly. If that is the case, you should revisit your strategies and refocus on your SEO efforts to make sure that you are attracting the right people.
Besides, when the visitors are arriving using the wrong keywords. It is possible that you are ranking for the wrong terms and thus why you should keep close on keywords used to find your site. Besides, it may be that the wrong page is ranking for the keywords that you are using making your visitors end up on a page that is irrelevant to what you are looking for. For that matter, you will have to hire the best SEO services so that they can help you in correcting the issue with keywords making the clients find what they are looking for.
Besides, we also have poor conversion rates. You find that several businesses fail to convert visitors into customers after investing a lot of money in SEO services thus resulting in low sales. You should know that conversion rate is your best shot of determining the quality of traffic. One thing that you should do if things are not going the right way is to reach out for an SEO firm of conversion rate optimization to help in boosting your conversion rate.